Magazine · Social Media
Social media for Berlin's mid-sized businesses
In short
What this cluster is about
Social media for mid-sized businesses doesn't mean being everywhere at once. It means posting regularly and with substance on one or two channels. A rhythm you can sustain matters more than sheer volume, alongside content that fits your business. This cluster explains frequency, formats and planning and when ongoing support pays off.
Focus beats being on every channel
Many companies open five channels and run none of them consistently. The reverse works better: one channel where your audience actually is, and there regularly and in good quality. For Berlin's mid-sized businesses that's usually Instagram, complemented by LinkedIn in a B2B context.
Consistency is the real currency
A channel that posts daily for a week and then goes silent for three loses more than it gains. Platforms and audiences reward reliability. So the most honest question before you start isn't "What's the maximum?" but "What can we sustain?" And that's exactly what the articles in this cluster are about.
Build organically, accelerate with budget
Organic content builds trust and a base; paid reach adds targeted speed when an offer or campaign is due. The two belong together, not in opposition. The articles show when organic building is enough and when additional ad budget starts to pay off.
Articles
Articles in this cluster
Guide · Strategy
How often should you post on social media?
How often you should post on social media: recommended frequency per platform, why consistency matters and how to find a rhythm you can sustain.
Read articleGuide · Strategy
How long should a video be on Instagram, TikTok and LinkedIn?
How long a video should be on Instagram, TikTok and LinkedIn: rules of thumb per platform and placement, from real editing practice, not study data.
Read articleGuide · Costs
How much does a social media agency cost per month?
What a social media agency costs per month: market ranges for managing, creating and producing content, sourced and dated, plus our model with no markup.
Read articleGuide · Strategy
A social media content calendar: plan a whole month in one hour
A free content calendar template for social media: plan a whole month in one hour, with every column explained using a real, practical example.
Read articleThe matching service
No time to post regularly yourself?
We take on strategy, content and community management as monthly support. You run your business, your channels keep running anyway. Here's how social media works with us.