Service · Paid social

Social media ads from Berlin: we shoot what we run

We write, shoot and edit the creatives ourselves and use them to run your campaigns on Meta and TikTok.

  • Video creatives included, shot in-house
  • Ad account and media budget stay yours
  • Meta and TikTok, nothing else
  • you talk to Öykü and Nils
Öykü BarganNils GrinbergsÖykü Bargan & Nils Grinbergs · Founders, null3null

In short

What social media ads at null3null means

Ads management for Meta and TikTok (campaigns, video creatives, targeting, A/B tests, reporting) has a fixed monthly price, which we quote in the first conversation; the media budget that goes to the platforms runs separately and stays in your ad account, so it's always clear what's spent on our work and what's spent on the ads. We shoot and edit the creatives ourselves, nothing is bought in.

Video creatives included, shot in-house

Ad account and media budget stay yours

Meta and TikTok, nothing else

Berlin shoots with no travel costs

The challenge

When ads cost money but bring nothing back

The Ads Manager doesn't ask whether a creative is any good, it accepts every one. When campaigns don't pay off, it's rarely the platform's fault, it's usually the material or the setup: ads that read as ads at first glance, and tracking set up only after launch. We settle both before the first ad goes live.

The service in detail

What's included in ads management

Eight building blocks, one fixed monthly price. You don't buy any of them separately.

Campaign strategy & setup
Goal, audience and budget range first, then the campaign structure in Meta Ads Manager or TikTok Ads Manager. We set it up in your ad account, not ours, including conversion tracking before launch, not bolted on afterwards.
Creatives (video & static)
Video creatives for feed, story and reels, planned for 9:16 rather than cropped from a 16:9 video. Every campaign gets several cuts, plus static motifs where testing calls for them.
Hook variants
For every ad video we shoot and cut several hooks, the first seconds that decide whether someone keeps watching. The variants run against each other in testing; the data shows which opening works, not our gut feeling.
Cutdowns from existing footage
If we've already shot with you, say your brand film or the same shoot day, we cut additional ad versions straight from that footage. We only shoot new material for what's missing.
Targeting & audiences
Audiences by interest, behaviour and retargeting lists, sharpened continuously against live data. Lookalike audiences get added once enough of your own data is in.
A/B testing
We deliberately test one variable at a time (creative, copy or audience) so it's clear at the end what made the difference. What loses gets cut; what wins gets more budget.
Budget management
Budget moves to the ads that deliver, instead of sticking rigidly to the plan from the start of the month. Every shift shows up in the report, with the reason next to it.
Reporting
A monthly report with the metrics that matter for your goal, not a wall of numbers but a short read: what the numbers mean, what we'll change next. You can check it yourself in your own account any time.

Process

How a campaign runs

  1. 01

    Clarify goal & budget

    A conversation about goal, audience and media budget. At the end there's a campaign proposal with a budget recommendation and reasoning; you decide before anything runs.

  2. 02

    Creative production

    Script, shoot and edit of the ad creatives, several variants in 9:16, cut where useful from an ongoing brand film, product or event shoot instead of a dedicated one. You see every cut before launch and sign it off.

  3. 03

    Launch

    Campaigns, audiences and tracking go live in your account. On day one we check the measurement against real events, so counting is right from the start.

  4. 04

    Optimisation & reporting

    A/B evaluation, budget shifts, new creative variants, as soon as the data supports a clean decision. How fast that happens depends on the media budget and how many variants are being tested in parallel. Once a month, the report arrives with our read on it.

What we'd run for your goal, you'll hear in the first conversation, with a concrete budget recommendation.

Request a project

References

A selection of the projects that show it

Galerie Friedmann-Hahn Exhibition Walkthrough

Why video

Why the creative decides, and who shoots yours

Targeting is a setting, a good creative has to be made by someone. On Meta and TikTok, the material decides in the first seconds whether someone stops scrolling; the best bidding strategy can't save a creative that just gets scrolled past. That's why every campaign we run starts with the creative, not the budget.

null3null produces the ad creatives in-house: written, shot and edited by the same two people who then run the campaigns. We mostly shoot in Berlin, at your business or at locations we know; a Berlin shoot costs you no travel or hotel nights.

FAQ

Questions about social media ads at null3null

What do social media ads cost per month?

Ads management costs a fixed monthly price, which we quote in the first conversation; the media budget that actually goes to Meta or TikTok comes on top and stays in your ad account, so you always see what's spent on our work and what's spent on the ads. The monthly price covers all eight building blocks on this page, from strategy to the report; we don't bill anything separately.

How big should our media budget be?

The amount depends on four factors: what a new customer is worth to you, how many inquiries a month is the goal, how competitive your audience is, and how many creative variants you want to test in parallel, since every variant needs enough budget to produce readable data. Budget spread too thin ends up more expensive than it looks: not enough signal for a clean decision, but spent all the same. In the first conversation we run these four factors for your goal and give you a concrete number with reasoning, before you start, not after.

Do you also handle the creatives?

Yes: the video creatives are made entirely by us (script, shoot, edit), and we add static motifs for comparison. If you already have a brand film from us, we cut additional 9:16 variants from it for the ads too; one shoot delivers both.

Does Meta or TikTok fit our business better?

That depends on your audience and offer: Meta reaches a broad, higher-spending audience, TikTok brings strong video reach with a younger audience. Starting on both platforms is often sensible; after the first few weeks, the comparison shows where the budget should go. We decide by the numbers. Switching later isn't a rebuild: the 9:16 creatives work on both platforms.

Do you run ads outside Meta and TikTok?

No, deliberately not: we run ads where video decides success, and that's Meta and TikTok. Search advertising and other networks are a different craft; we're the wrong address for those.

Who actually runs our campaigns?

Öykü Bargan and Nils Grinbergs themselves; there's no junior team it gets handed off to once the contract is signed. Both work at Strausberger Platz in Berlin-Friedrichshain, edit desk and Ads Manager sit side by side there: whoever cut your creative also sees how it performs in the campaign.

How soon do we see results?

First campaign data lands in your account from day one; it becomes reliable for decisions once enough signal has built up, how fast depends on the media budget and the number of variants being tested. The monthly report then shows both sides side by side: what the ads cost and what they brought in. We don't offer guaranteed reach or fixed result promises; nobody can honestly give you that.

Do we need an organic base first?

It helps, it's not required: ads send people to your profile, and a channel where nothing has happened for weeks costs the campaign trust. A common way in is to build the base with Social Media Content and accelerate it with ads. We'll tell you what makes sense for you after a look at your channels.

Next step

What we'd run for your goal, you'll hear in the first conversation

We clarify goal, audience and media budget; then you have an assessment and decide in your own time.

Öykü BarganNils Grinbergs

Öykü Bargan & Nils Grinbergs

Founders, null3null

Email us directly