Guide · Costs
What does a corporate video cost? Prices and factors
Quick answer
The short answer
We deliberately don't quote a flat price, because no two shoots are alike: for us the shoot day is the unit we calculate from, plus hours for concept and editing. On the German market, corporate videos range from roughly 1,000 euros for a simple one-person shoot to over 50,000 euros for elaborate campaign films, according to several pricing pages (as of August 2026). Where your film lands depends on the effort involved and on whether it's a one-off project or ongoing support.
What determines the price of a corporate video
There's no list price for corporate videos because no two films are alike. The effort comes from a handful of levers that influence one another. Knowing these factors lets you judge a quote and quickly see whether it fits your project. That's just as true for a joinery in Weißensee as for a software company near Rosenthaler Platz: both pay for the same effort through the same calculation, not for their industry. For an overview of every video format, see our guide cluster on video marketing.
Shoot days and preparation
Every shoot day ties up the whole crew and the equipment. It's the single biggest cost block. Preparation counts just as much: concept, script and a realistic shooting schedule ensure no expensive time is lost on set. One well-prepared shoot day is cheaper than two badly planned ones.
Crew and equipment
Camera, lighting, sound and direction can sit with one person or be split across several roles. More roles mean more quality on difficult sets, but also higher day rates. Special equipment like a drone, gimbal or elaborate lighting is only added when the concept genuinely needs it.
Post-production
After the shoot, post-production decides a large part of the result: editing, colour grading, sound design and optionally motion graphics or subtitles. The scope can be defined up front: how many cutdowns, language versions or social formats you need. This is exactly where the value of deriving several formats from one shoot arises, for example a standalone product video for a specific offering.
Timeline to publication
A rough benchmark helps with planning: DIE FILMAGENTUR's pricing page names a rough cut usually within 7 working days after the shoot, with publication often following 2 to 4 weeks later (diefilmagentur.de, as of August 2026). That's a market orientation, not a fixed promise, since scope and revision rounds affect any timeline.
How we calculate at null3null
We deliberately don't quote a flat price, because it hides the actual effort. Instead, the shoot day is our unit of calculation, plus hours for concept and for editing. That way you see exactly what you're paying for, instead of buying a package where the shoot day, concept and post-production blur into one line.
Video is our core business: Öykü and Nils are on set and at the editing desk themselves, nothing is bought in from outside. That means there's no markup for a camera crew or an editor bought in and marked up for you.
Within Berlin, no travel or overnight costs are added on top. And before anything starts, scope and price are set out in writing in the quote, discussed in a free 45-minute first call, never added afterwards.
Where your film ends up depends on the effort involved and on whether it stays a one-off corporate video or turns into ongoing support: if you keep posting the clips from the shoot on your channels, that support runs at a fixed monthly rate, not per individual video.
One-off project or ongoing support?
Some companies need a corporate video for a single occasion: a new website, a recruiting campaign, an anniversary. Others keep posting the cutdowns on their channels for months and want fresh material on a regular basis. Both are possible, the difference is in how the price runs afterwards.
Providers who sell ongoing support commonly set a minimum term of six or twelve months with a notice period, some with an additional one-off setup fee on top (according to several agencies' terms and pricing pages, as of August 2026). For you that means committing before you know whether the collaboration fits your day-to-day.
With us: minimum term one month, cancel monthly after that. There's no setup, onboarding or setup fee. The entry point is an initial project, often the corporate video itself: the first content batch and the first shared film vision, before any retainer begins. That way you see whether we're thinking in the same direction before committing, and the clips from the shoot flow straight into the ongoing support afterwards.
What a corporate video costs on the market
A look at four German pricing pages shows how wide the range is, and what it mainly depends on: the number of shoot days. The table below summarises the figures.
| Source | Short, simple shoot | More elaborate shoot |
|---|---|---|
| DIE FILMAGENTUR (Berlin), diefilmagentur.de | up to €8,500 for one short shoot day | from €8,500 for 1 to 3 shoot days with concept, around €30,000 from 4 shoot days with actors or animation |
| PAKU Media (Bielefeld), pakumedia.de | €2,000 to €5,000 for a simple one-day shoot | €5,000 to €15,000 in the standard package, €15,000 to over €50,000 in the premium package |
| Light Hunters (Frankfurt/Würzburg), light-hunters.com | €2,500 to €5,000 for 1 to 2 minutes | €5,000 to €10,000 for 2 to 3 minutes, from €10,000 to €15,000 for a 3 to 5 minute campaign |
| i-motion.tv (Düsseldorf) | €1,000 to €2,000 for a one-person production up to one shoot day | €5,000 to €20,000 with a film crew up to three shoot days, from €20,000 high-end |
What stands out: all four price by the number of shoot days, but bundle concept and editing into that figure, so the shoot day itself disappears from view. Because we show the shoot day openly and don't buy anything in, a one-shoot-day film with us comes in under what these packages charge for one shoot day alone.
Why prices vary so widely
A look at the table also explains why the ranges are so wide. i-motion.tv explicitly separates a one-person production from a full film crew, PAKU Media separates a simple shoot from a premium package with several roles. Someone who only books one person with a camera naturally pays less than a team of camera, lighting, sound and direction, but carries more risk alone on a demanding set. With larger advertising agencies there's often another layer: the production itself gets bought in and passed on with a margin, because the agency has no camera of its own. This is an observation Öykü and Nils make from their own time in marketing teams, not a market figure: whoever has the shoot in-house doesn't have to price in that layer.
Day rates for crew and editing
The industry's fee recommendations show what a shoot day itself is made of. The BVFK, the German TV camera operators' association, names minimum 2026 fees of €527 to €993 per day, depending on whether a lighting camera or an ENG role is needed. havelmond.film, a production company from Berlin and Brandenburg, calculates €2,890 net for a three-person team on the first shoot day, €2,400 for further days, plus €720 per editing day, with a rule of thumb of roughly two editing days per shoot day. That explains why post-production is often the bigger cost block, not the shoot itself.
What's often not in the quote
Many quotes leave open what's added on top: music licensing, voiceover fees or travel outside the city. With us, such third-party costs pass through one to one, with no markup on top, and within Berlin there are no travel or overnight costs anyway. Ask specifically in the quote what's billed separately as a third-party cost and what's already in the price.
Cost factors at a glance
The table below summarises which factors move the price of a corporate video up or down and what to watch out for to spend your budget wisely. You can compare it with our other formats in the services overview.
| Factor | Effect on price | What to watch |
|---|---|---|
| Shoot days | Each extra day raises crew and location costs | Plan realistically instead of padding with buffer days |
| Crew size | More roles mean higher day rates | Only book the roles the film really needs |
| Locations | Several sites mean setup, teardown and travel | Bundle scenes, shoot in one place where possible |
| Equipment | Drone, gimbal or special lighting cost extra | Match tech to the concept, not to the maximum |
| Post-production | Editing, colour, sound and motion graphics drive effort | Define scope up front: versions and language variants |
How to recognise a fair price
A fair quote states what's included and what isn't: number of shoot days, crew, number of finished versions and usage rights. Suspiciously cheap flat rates usually save where quality is made: on preparation or post-production. Conversely, expensive isn't automatically good: what matters is that the price fits the specific goal.
In the quote, also check how usage rights and the handling of raw footage are regulated. Some film productions only grant usage rights within a defined time and territory, or keep the raw footage as their own property, available for an extra fee if you want it, according to some providers' terms (as of August 2026). With us, usage rights stay with you with no time or territory limit, and you get the finished films in every format you agreed on. The raw footage stays with us, as with most productions; if you need it, we put together a separate quote. You can get a sense of our visual style in the references.
How to save budget without losing quality
- Bundle locations so one shoot day is enough instead of two.
- Derive several formats from one shoot: main film plus short social cutdowns.
- Define the scope of post-production clearly instead of leaving open loops.
- Prioritise clearly which message the film has to carry.
If you want to learn more about how we work, our About us page has the details. How often you should post the clips that come out of the shoot is something we cover in the article How often should you post?. If you're still unsure whether a corporate video is even the right format, Brand film, product video or event film: which one fits your business? helps you place it, and why video makes such a difference on your website and social channels is explained in this article.
FAQ
Frequently asked
Roughly what does a corporate video cost?
We deliberately don't quote a flat number: we calculate from the shoot day as the base unit, plus hours for concept and editing. On the German market, corporate videos range from roughly 1,000 euros for a simple one-person shoot to over 50,000 euros for elaborate campaign films, according to several pricing pages (as of August 2026). The quickest way to find out where your brand film lands is a short first call.
Why are there no fixed flat rates for corporate videos?
Because no two films are alike: half a shoot day in one place is completely different from three days across several locations with a large crew. A flat rate would either overcharge or cut quality. That's why the price always comes from the specific scope.
What's the difference between a brand film and a product video?
A brand film tells the company as a whole: values, people, attitude. A product video explains a specific offering and its benefit. Many companies start with the brand film as a foundation and later derive specific product videos from it. More on choosing the right format in Brand film, product video or event film: which one fits your business?.
How long does producing a corporate video take?
From the first idea to the finished film, a few weeks is usually realistic depending on scope: concept and planning, the shoot itself over one or a few days, and then post-production. A tight timeline is possible but often comes at the expense of preparation.
What does a short corporate video cost?
A one-day shoot marks the lower end of the market range: i-motion.tv names €1,000 to €2,000 for a one-person production, PAKU Media €2,000 to €5,000 for a simple shoot (both as of August 2026). With us the price is built the same way, from the actual effort: one shoot day plus the hours for concept and editing, with no package markup, because nothing is bought in.
What does a corporate video cost per minute?
Per minute is the wrong unit, because it mixes up effort with length: a quiet minute in an office takes less work than a busy minute across several locations with actors. Light Hunters still prices editing at €800 to €2,500 per finished minute (light-hunters.com, as of August 2026). With us, length follows the content and price follows the shoot effort, not the number of seconds in the finished film.
Is a corporate video worth it for small companies too?
Yes, smaller companies that win through personal contact benefit especially when a film recreates that closeness online. The scope can be matched to the budget: a focused one-day shoot already delivers a strong main film plus social cutdowns.
What do you need from us for a reliable quote?
The goal of the film (what for and for whom), a rough idea of scope and locations, and your timeframe. With that we scope shoot days, crew and post-production and give a reliable range. The quickest way is a short request.
The matching service
Ready for your own corporate video?
Instead of flat rates you get a quote that fits your goal and scope, including social cutdowns from the same shoot. See the service or send a no-obligation request.
Read on
Also relevant
Author
By Nils Grinbergs
Co-founder & Managing Director
Updated on 26 August 2026